Primer is often a step that gets overlooked in the pursuit of a flawless makeup base but in reality it is one of the most important parts of a makeup routine that can create a world of a difference in how natural your makeup looks and how long it lasts.

Primer is the base that sets the stage for a long lasting & smooth makeup look. Today, at Moira beauty we want to convince you that a primer is what you are missing in your makeup routine and incorporating one in your vanity is going to make a world of a difference in how you look.

Why is primer used?

1. Creates a smooth base

Primer helps smoothen your skin texture and ensures that makeup glides on smoothly onto your skin without enhancing your texture, fine lines or pores.

2. Increases makeup wear time

Primer helps your makeup look last longer as it ensures that your foundation and base makeup stays put throughout the day. 

3. Oil Control

Sweat and oil can easily accumulate on your face throughout the day and primer helps control excess sebum production on your face, thus ensuring that your skin does not look extremely shiny or greasy. 

4. Blurring Imperfections

A good face primer helps blur your skin and any imperfections giving it a soft focus effect, almost like having a filter on your skin.

5. Nourishes and Hydrates the skin

Primers with moisturising properties help to keep your skin soft and supple throughout the day. A lot of foundations can be extremely drying for your skin and a good primer helps ensure that your makeup does not cling to any dry patches on your skin.

How to pick the right primer for your skin?

1. Identify your skin concern

In case you have any major skin concern like open pores, fine lines or blemishes, you should pick a primer that addresses your skin concern well. 

2. Identify your skin type

Your skin type plays a crucial role in selecting suitable makeup. 

• If you have oily skin, you should opt for an oil control mattifying primer 

• If you have dry skin you should opt for a hydrating primer

• If you have combination skin, opt for a balancing primer 

• If you have sensitive skin opt for fragrance free non comedogenic products that do not irritate your skin further. 

3. Match your foundation to your primer

If you use a water based foundation, you should also use a water based primer. The same goes for using a silicon based foundation and primer. If you end up mixing a water based foundation with a silicon based primer, it is very likely that your makeup will melt off or separate very quickly. 

4. Identify the finish you want in your makeup

Primers come in different formulations depending on the finish you want in your makeup look. If you want a long lasting matte finish, it is wise to use an oil control primer whereas on the other hand if you are looking for a luminous finish, using an illuminating primer is a good choice. 

5. Consider extra skin benefits

Some primers come with SPF, while others have hydrating and skin loving ingredients. It is important to identify your skin goals and then select makeup products based on it. 

How to apply primer?

1. Begin with clean skin to remove dust and impurities

2. Moisturise your skin well, ensuring you have a smooth base and no dry patches 

3. Apply SPF if it is a daytime look 

4. Then, once your skincare has been absorbed go in with a primer of your choice to prep your skin for flawless makeup application. 

5. Take a pea-sized amount of your selected primer and apply it to your face with your fingertips, brush or a beauty blender whatever you are most comfortable with.

6. Allow these layers to settle or wait for 30-45 seconds before going in with your foundation or concealer the way you normally would.

Moira Primer Collection

At Moira, we believe that beauty should be easy, effortless and customisable for everyone. That is why we have an extensive range of primers to suit every skin type, concern and skill level. Whether you are a professional makeup artist or just a beauty enthusiast looking to get the skin of your dreams, the Moira collection is something you simply cannot miss. 

Primers come in different formulations and each formulation has some unique properties. Moira has many different variations like serum primers, balm primers, jelly primers as well as cream based hydrating primers. 

1. Serum Primers

A serum primer is basically a lightweight hydrating primer that has skin loving ingredients making it a multipurpose hybrid product that helps your skin while also delivering flawless results when applied under makeup. Its fluid consistency helps it absorb into the skin quickly and it provides hydration, moisture and nourishment to your skin. Such primers are ideal for dry and dehydrated skins as they give the best result. 

Moira’s Recommendation: The Hydrating Plump Serum Primer and the Dew You Serum Primer from Moira make your skin healthier and happier while ensuring that your makeup look lasts all day. 

2. Balm Primers

A balm primer is a thicker semi-solid primer that melts into your skin upon application. It has a smooth velvety texture that fills in your imperfections and helps your makeup stick to your skin. 

Moira’s Recommendation: The Moira Dream Canvas Vitamin Primer Balm has a balmy texture that blurs your imperfections and pores instantly giving your skin a soft velvety texture. 

3. Jelly Primer

A jelly primer has a gel-like bouncy texture that glides onto your skin and it feels cool and refreshing when applied. Usually Jelly Primers are water based and they also provide a good amount of hydration to your skin, while ensuring that makeup grips your skin very well.

Moira’s Recommendation: The Rose Jelly Hydrating Primer from the Complete Facial Primer Range from Moira is a lightweight primer with a jelly like texture which helps your makeup stay in place all day long. 

4. Cream Primers

A cream based primer has a rich moisturizing texture that feels like a hydrating cream. Such primers provide deeper nourishment and hydration to dry skin and prepare it for smooth makeup application. 

Moira’s Recommendation: The Hydrating Hyaluronic Primer from Moira is a highly moisturising primer that has the ability to soothe your skin and provide it with deep hydration as it prepares for makeup application. 

5. Illuminating Primers

Illuminating primers can come in a variety of formulations but they help unify the skin tone and provide an instant boost of radiance for the skin. They have light reflecting properties that bring a glow to your skin, ensuring that your makeup has a very radiant, lit from within finish. 

Moira’s Recommendation: Illuminating Glow Primer from Moira is ideal - it has micro light reflecting particles and micro pearls that give you glowing skin within seconds. It is a must try for anyone looking to achieve the pearl skin or glass skin look. 

Final Thoughts

Now that you know how important primers are in your makeup routine, go ahead and find your perfect match from Moira. No matter your skin type, concern or preference, Moira Beauty has a primer for everyone. Shop Now.