If you’re scrolling through your instagram feed wondering how everyone is glowing like a glazed donut in the best possible way; it’s not just good lighting (okay, sometimes it is). 

From Alia Bhatt’s wedding-day glow to Hailey Bieber’s 'glazed donut' skin, the dewy trend is basically Hollywood’s current obsession and we're totally here for it. It’s dewy makeup  and it's having a moment.

But first, let’s set the record straight.

What is a Dewy Makeup Look?

If you are still wondering what dewy finish is, think fresh, radiant, just-had-a-facial skin. Dewy makeup is all about a natural, lit-from-within glow. It's your skin but glowier, juicier, and 10x more selfie-ready. It doesn’t hide your skin, it shows it off.

And Matte Makeup?

Matte makeup is its sophisticated cousin. Smooth, velvety, and shine-free. Great for long-wear and perfect if you’re going for that flawless filter in real life  kind of look.

Dewy vs Matte?

If you are confused between dewy finish vs matte finish. Matte finish 

is all about oil control, shine control, perfection. Dewy finish is about embracing your natural radiance, adding a little glow where it counts, and looking like you drink plenty of water a day (even if you don't). Both are amazing, but right now? Dewy is stealing the spotlight.

Whether it’s on red carpets, reels, or runways  #DewySkinGoals are everywhere. So how do you actually get that fresh-faced, dewy magic? We got you.

Prep is Everything: Skincare First, Always

Before you glow up, you’ve got to glow in. Dewy makeup looks best on well-hydrated, happy skin so never skip your skincare. Here's your quick glow-prep routine:

• Cleanse: Start with a gentle cleanser to remove any grime.
  
  

• Tone: A hydrating toner preps your skin and balances pH.
  
  

• Serum: Use a hyaluronic acid or glow-boosting serum to amp up hydration.
  
  

• Moisturizer: Choose one that leaves your skin supple (not greasy).
  
  

• SPF: Because dewy doesn’t mean damage. Protect your glow!
  
  

5 Moira's Tips for Ultimate Dewy Makeup Look

Here are 5 Moira-approved hacks for the ultimate dewy makeup look:

1. Prime Like a Pro (But Make It Dewy)

Start with a hydrating primer that grips your makeup and gives your skin a juicy boost. Our Dew You Serum Primer is your BFF here — it smooths, plumps, and gives that soft glow even before foundation. You can also try the Illuminating Glow Primer which has micro pearls and small light reflecting particles that ensure your skin looks fabulous all day long. 

Hack it: Mix a drop of your primer with some highlighter for extra luminosity for your dewy makeup look.

2. Choose a Glow-Boosting Base

Matte foundations give a very flawless finish. But for this dewy look? Reach for something lightweight, radiant, and hydrating. Enter: Moira’s Complete Wear Foundation buildable, breathable, and oh-so-glowy.

Bonus Hack: Apply with a damp beauty sponge for a seamless, skin-like finish.

3. Liquid Blush Is Your Dewy BFF

Powder blush is great, but for this look? Liquid is life. Our Love Steady Liquid Blush melts into your skin like a dream and gives you that natural flush with a glossy sheen perfect for a dewy look.

Pro tip: Tap it on with your fingers for a soft, natural flush. Less brush, more blend.

4. Set With Glow, Not Powder

Most powders will mattify your look  which is great unless you’re going dewy. Instead, use a glow mist or hydrating setting spray to lock in your dewy look without killing the vibe.

We love a good spritz of Hydra Priming Setting Spray. It sets, hydrates, and leaves a gentle sheen. Bye bye cakey makeup, hello glass skin.

5. Highlight the Right Way

A dewy makeup look isn’t about blinding stripes of highlighter. It’s about strategic glow. Dab a little Moira Sun Glow Face & Body Highlighter on your cheekbones, brow bone, and tip of the nose for that subtle ‘I woke up like this’ shine.

Hot tip: Apply highlighter before foundation for that natural-from-within look.

Glow On, Girl

Dewy makeup is about more than looking good, it's about feeling fresh, confident, and alive. So hydrate, highlight, and get glowing with Moira Beauty because your skin deserves to shine.

Now that you have understood what is dewy finish and you want to build your dewy makeup kit? Head over to our website and start with our bestsellers here!

Frequently Asked Questions (FAQs)

Q1. Can I still wear dewy makeup if I have oily skin?

Yes! Dewy doesn’t mean greasy. Just focus on lightweight, non-comedogenic formulas and use a setting spray to balance your glow. Try keeping the glow strategic — think cheeks, not T-zone.

Q2. What’s the difference between glowy and oily?

Glowy = intentional, luminous, healthy-looking skin. Oily = greasy shine that builds up over time. A good setting mist and blotting paper are your best friends if you're prone to the latter.

Q3. Should I avoid powder altogether?

Nope! Just use it sparingly. Focus on mattifying only the areas that need it (like under the eyes or nose) and let the rest of your face shine.

Q4. Can I get a dewy look without foundation?

100%! Use a tinted moisturizer or skip base altogether and just spot-conceal. Add cream blush, a liquid highlighter, and a hydrating mist — and you’re golden.

Q5. What’s the best time to wear dewy makeup?

Honestly? Anytime. But it's especially perfect for day events, brunches, dates, or when you want to look effortlessly radiant.